How to use the Paid Advertising option in Amazon.in
As I mentioned above the name of the topic “Paid Advertising” How to use it ?
I guess you all have read my previous topics like using of keywords in the listings if not check the link below and first read that.
Also I would request you to please read the other top which mentions important aspects of sales on amazon.in, Below is the link :
Now that you have read both the important tops and have nourished your listings with the sets of keywords, And also you are regularly checking your sales ranking.
Now is the right time to move on for paid advertisement. For you guys I will create a new advertisement and will add required information.
First we will create an Add.
After you will log in to your “Seller Central” – You will find in the above menu “Advertising” when you will roll your move over it you will be able to see “Campaign Manager”
As Shown in the Image Below.
Now Click on “Campaign Manager”.
Check out the Image below how will your page look, I have many Campaign listed you will have black or information of any previous campaign done by you.
Now Here I would like you all to understand that it is very important you maintain your budget, Your Bids and your Keywords which you want to get published.
Now Why I am telling you this is ?
Because you will start spending money on your promotion and you will not get response from it you will finally get tired and will drop using paid promotion, But you will not understand that you were not targeting your audience, You will just mass publishing your content where maximum number of people say as per your budget expired and now you did not receive sales.
So now lets start with how to create a new Campaign,
Now Click on “Create campaign” You will find the page below :
First We will give the name of the campaign : eg “Year End Sale” – Helps us to indentify.
Now in the next tab “ Daily Budget” Yes this is really important As this will justify how long will your add last.
And then Select the dates when you want to start the campaign and when you want to end it, If you don’t select the end date then your campaign will last forever.
Now in the next step you can see its writing “Select Targeting Type”
In this you will select “manual targeting” The reason we will use manual is that we will self select the keywords and manage our bids etc. Now click on “Continue to Next Step”
A new page will open :
Check the Image Below :
Here we will name the group of our products, If you want only one group then you can select 1 you can also have multiple groups in it.
Eg : If I am promoting Sarees then I have several other option where certain keywords are not useful like if I am promoting Bhagalpuri saree and I use a keyword Cotton saree this is know as negative or Black Hat SEO and this will effect your listing if caught then your listing will be permanently backed off by the search engine.
Below the name you can see that you have the option to select the product.
When you scroll down you will see as show in the image,
Now Please select in it “Provide your own keywords”
Also select your default bid as now or in future when you add any keywords the default option will add a bit to it automatically.
Now you can select “Save and Finish”
This is how you can Create a paid promotion on Amazon.in, In the next topic I will soon post about how you can manage your Paid Promotion.
I hope this article helps,
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