The most important thing you need to understand here is managing your campaign, And how you need to do that ?
This is what I will show you below,
Now While adding a keyword you need to understand the following thing there are 3 types of keywords acting in the search engine of amazon.
Selecting a phrase will help you to get audience which searches long phrases and your keyword is present in it.
While in other 2 stages you need to be exact,
I would suggest you to add each keyword with 3 different types like
You will get this option when you add a new keyword. Check the image below.
Now next you can see the column “Est page 1 Bid”
This means that minimum bid required to add on page 1 is X Now this column is connected to “Keywords bid” Column
Which means if you want to make your promotion successful you will have to be very clear that your calculation meets to “X+ 2”
which in example that if the Estimated bid required is 1.75 where in we add 2 which is 2.75, While it is more than 0.50 so I would suggest that you make a bid of 4.
Now what about the deduction of money on the add, No matter what your bid is but your per add click will always depend on the lowest bid which is applicable. That is if you have made a bid of 4 but the lowest bid is 1.75 then you will be charged with that price only.
Now this is how your add campaign will work.
Now as you can see on the image that there are certain keywords which has not yer been getting any impressions or click while there are keywords which has been getting good impressions, So this is what you need to check daily and let your keywords which are giving more impressions active and make changes in your keywords which are not giving a good performance.
Note : I would suggest that there are no such things as immediate results in this advertising section.
You need to understand that there are thousands of sellers which are spending their money on promotion so you will have to wait atleast for a period of 15 days to start getting an output from your sales.
But I will bet in the case that once you are working well with these section then you will always get a good returns over these advertising sections of your products.