Use of keywords while listing in amazon.in
Here in this topic I will cover how we can use keywords while listing our products which can help in organic search.
In several cases I have been asked by many readers how would they increase the sales.
What is the complete meaning of sales and how is the sales process done ?
Meaning of sales is a person (Buyer) is looking for something and you show hi the right thing is know as sales.
How in local market when you move around and if you are looking for a gift, what will you do while you are walking in the market.
You will be looking for the exact match for what you are searching,
Like here you are looking for a gift so you will search for the gift shop, So your eyes will search the names of the shop where it will be mentioned “XYZ Gift Shop”, And your search will end. Now the next step is you will do is enter the shop and go inside and look for a gift.
Later if you don’t like the gift you will come out and move on to search for and another gift shop.
Now taking the above example here AMAZON.IN is a market place and you are the buyer then when you open amazon what is the next step you will search, You will search the appropriate keyword in the search box for the product you are searching.
So here it is how we start :
The first section is title, It is the most important part of the listing. This helps the search engine as well as the user or the buyer to understand your product in just 1 sentence.
In so case AMAZON has defined the title in a very systematic formula
“BRAND NAME” + “USER” + “Color” + “MATERIAL” + “Product Type” + “Product” (SKU,Color,Size)
You can make the title with the following means.
I have shown in the example below Image
In the similar manner if you are selling mobile covers you can use in the following manner
Brand Name + Model Name + Material + Color / Design Name + Product (SKU)
Samsung + Galaxy Note 5 + Plastic + Blue color / Tiger Face + Mobile Screen Cover (SKU)
Now once you are done with the product title, Now we come to the tab which is important that is the quantity.
I would suggest you to have enough amount of quantity which is specifically “100” at least, Why is this case just think of one important thing that will you market or spend product which is available in a single quantity, No why you spend money and you will never come to know when and where it will sell.
So the quantity of the product in very important, The case is not the same for designer pcs. Just because It is 1 design which is unique and will not be made by the designer who is a well know person.
Not We come to the third step : Description and Attributes :
Maximum of your sales depends on this, Why ?
There is no touch and feel system in the online purchase market, Users can just see the images, As well know that modeling is done with special light effects and in a very carful manner, Eg we look pretty blush and cute in any photos which are taken in marriages every we were in a rush, Why the best part is photo editing, So the description and attributes should be very defining.
While I would suggest you to write a small description of your company too, Like if you are seller of ethnics wear then you should write “XYZ Fashion is the manufacturer of Sarees, Dress Materials, Kurties, Lehengas etc etc” Continue naming all your products. Which will help for the user if they read they will look for all of your brand products. As well many times description also plays an important role in keywords mapping.
I have given in the example below how you should write your attributes too :
And now we come to the most important part “KEYWORDS”
Amazon has given an important facility where in you can put upto “5” Search teams according to the user who will come online.
Now this can be a single word or a phrase.
Eg 1. If you are selling a Saree then it can be
Single word : Saree / Sarees / Sari
Phrase : Women Saree / Designer party wear saree
Eg 2. If you are selling a mobile cover it can be
Single : Cover
Phrase : Samsung galaxy note 5 mobile Cover / Plastic mobile cover.
You can add select upto 5 phrase or single keywords which you can think that your users will open amazon and search.
The image below will show you the 5 keywords space for all the listings.
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